Preventing product piracy by tracking – with the REINER® marking devices
Even spare parts for cars and aeroplanes can be counterfeited. The World Customs Organization WCO estimates the annual damage from this in the range of about 512 billion dollars. The damage caused in Germany alone amounts to 54 billion euros. One out of ten companies has already been harmed by counterfeit products. While most of them come from China, innumerable products are counterfeited in many other countries, including Germany, every year as well.
Steps against product piracy and counterfeit branded goods
Sufficient protection from counterfeit products and brands therefore should always take the utmost priority. While it is hardly possible to entirely prevent copying of one's own products, there are some measures that will make the counterfeiters' work harder, even to the point where counterfeiting is no longer economic. Tracking the genuine products with a machine-readable code is one way to protect against counterfeiting. The often-elaborate marking of product packaging for this purpose comes with an obvious issue. Since counterfeit products may be sold in genuine packaging, the mark should be applied to the product itself if at all possible.
REINER® marking devices are characterised by their mobility and the ability to print directly on nearly any surface. The handheld inkjet printers therefore are a flexible and easy option for direct product marking. This tracking option clearly improves the protection of your goods against counterfeiting.
Brand counterfeiting: Why is plagiarism so dangerous?
Products from the so-called "third shift" also pose a risk in counterfeiting of branded products. These are goods made by local overproduction without the client's knowledge. While virtually originals, they are not subject to quality control. The end consumer has no way to distinguish between the original and the counterfeit product in this case. Consistent steps against counterfeiting are vital, not only from an economic point of view, but also to protect the consumers.
REINER®'s industrial marking systems permit seamless tracking of branded items back to the source. The additional risks posed by imitations are minimised this way. Where at all possible, the mark should be placed right on the goods, which clearly improves protection from plagiarism and consumer protection. The mobile REINER® handheld printers are optimal for rendering products counterfeit-proof. They print reliably on glass, cardboard, wood, foils and even on curved surfaces. The special REINER® ink dries quickly and is smear-resistant at once, permitting flexible marking under any circumstances.
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Brand piracy: are SME affected as well?
Smaller companies in particular often find themselves out of their depth when counterfeits appear on the market. Since the protection of intellectual property and prosecution of counterfeiters is an expensive and elaborate process, not even one out of ten SME will try to defend itself against product pirates. REINER® and its mobile handheld printers offer an option for cost-efficient and uncomplicated counterfeit-proofing to such companies in particular. Print barcodes, QR-codes and data matrix codes right to your products for seamless trackability that will make it harder for counterfeiters to sell their copies.
Tracking: How does digital direct printing render goods counterfeit-proof?
Goods marking with a machine-readable code is a simple, cost-efficient and effective method. The REINER® mobile inkjet printers can mark the packaging, but also the products, to render them counterfeit-proof. Various machine-readable codes are printed on directly to reliably and securely distinguish the original from the product pirate's counterfeit unit. Genuine products can be identified quickly and easily by scanning. The code is reconciled with a database and verified in real time. Printing of any common code format, sequential numbers and even graphics becomes a walk in the park when the image can be created on the PC and sent to the handheld printer by Bluetooth.
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